The everyday Luxury Kids Wear

Updated: May 14

One of the factors that drew us to the store is its name – “Happyology”, which typically means the science of happiness. We are excited that Happyology, which was first launched in the UK in 2016, has finally opened a flagship store in Singapore.


Inspired by children’s creativity and their imaginative worlds, Happyology refers to the happiness of childhood.

Model wears HAPPYOLOGY Watercress Skirt
Model wears HAPPYOLOGY Tofu Top
HAPPYOLOGY Watercress Skirt

The British designer childrenswear believes that every child deserves to be dressed beautifully in quality clothing that is affordable, sustainable and responsibly made with love. Those in Singapore with kids will be pleased to know that it offers luxurious quality kids wear without a high-end price tag.

Quality? Checked. Affordability? Checked.

Model wears HAPPYOLOGY Heather Dress (Olive)
HAPPYOLOGY Heather Dress (Olive)

At Happyology, parents can be assured that each of its timeless design is created with children’s needs and lifestyle in mind, handcrafted responsibly to the highest standards. Even the littlest details are tested – cords, drawstrings, zips, buttons, PH, chemicals and many more. Lab tests are carried out on every garment to make sure they exceed the most stringent safety. Health and safety? Checked.

HAPPYOLOGY Tofu Top (BOY) & HAPPYOLOGY Watercress Skirt (GIRL)

From whimsical colours to delicate prints, intricate details to refined simplicity, Happyology pays attention to every detail to optimise the look and comfort, and hand embellishes wherever possible to promote traditional craftsmanship. Comfort? Checked.

HAPPYOLOGY Watercress Skirt

Mostly designed in-house, Happyology’s distinctive style can be seen in its use of unique colour palette, exquisite fabrics and delicate prints. Stylish? Checked.

Model wears HAPPYOLOGY Mochi Hooded Cardigan
Model wears HAPPYOLOGY Mochi Hooded Cardigan

With so many boxes ticked, there is no reason not to check out Happyology.

Parents, it is always timely to introduce new fashion to your kids’ existing wardrobes, since they are constantly outgrowing their clothes! You could also indulge in (without guilt) shopping at Happyology with our exclusive 50% off promo code (details below) to enjoy huge savings! With Happyology, you’ll get happy parents, happy children and a happy family!

Kew HAPPYOLOGY Tofu Top (BOY) & HAPPYOLOGY Watercress Skirt (GIRL)


Enjoy 50% off any purchase when you quote “parentchild50“.

Only for first 20 customers. Valid till 30 April 2019.

Discount code is not to be used in conjunction with any other ongoing promotion(s).


Where: 583 Orchard Road, #02-26/27, Forum The Shopping Mall,  Singapore 238884

Tel: +65 6466 0316(Customer service is available Monday-Friday 10am-6pm)

Website/Online Store:



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